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Rat Race

As a promo for our church fall festival in 2002, we sponsored a Rat Race. We bought 10 inexpensive white mice from the pet store and showed them off to the congregation the Sunday before as advertisement for our event. We built a four-lane plywood racetrack with a lever at the entrance for the mice to race. We had thousands of people show up to the event, and many came to see the mice race. It was a really fun promotion. But you must make sure you have workers who don’t mind handling rodents!

Aaron Granade

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